Creative Consultant, working across agencies and brands on digital projects from app to web  - and print design from magazines to books and brand identity.

ABOUT

 

 

Currently working with clients across a variety of sectors including fashion, lifestyle, luxury, film and entertainment, corporate, sports, and technology, providing creative direction, design and mobile publishing solutions. I also collaborate with brands, publishers and agencies.

 

My approach is simple: to produce effective and captivating design and publishing solutions for my clients and their customers, underpinned by my hands-on experience over the years, solid thinking, close attention to detail and innovative ideas and well thought out concepts.

 

Take a look at some of my recent projects below, and the calibre of brand names and companies I've worked with, and for, and you'll see why I'm confident you'll enjoy working with me.

 

 

BRAND & CLIENT EXPERIENCE

RECENT WORK

MY EXPERIENCE

 

 

CREATIVE DIRECTION

 

From initial concepts, to finished designs, including art directing photoshoots, commissioning illustrators, video direction and editing, I can create original and compelling creative to meet any brief.

 

My design solutions are carefully considered with your brand in mind, and - working directly with an experienced designer means you get creative ideas and sensible thinking, right from the start.

 

I'm happy to take the lead on design projects, or assist your team in-house, depending on your requirements.

MOBILE CONTENT APPS

 

I've designed and built many content-based apps using a variety of solutions from Woodwing to Adobe DPS and now Adobe Experience Manager Mobile.

 

From distribution options and authoring tools and in-house training, I can advise on the best solution for your business.

 

I also advise on other mobile publishing solutions - including ScrollMotion, Twixl Publisher and Pugpig.

 

My knowledge and ability to learn and work with all solutions is key to my success and I be delighted to share it with you for your project.

WEB DESIGN

 

I can provide you with fresh creative for your site, including brand style guidelines, templates, iconography and typography.

 

From ecommerce to microsites and product sites, I can create an engaging, easy to use and contemporary online environment on tablet, mobile and desktop, that meets your brief, while staying on brand, and on time.

 

I would be happy to collaborate directly with your development team or provide you with the final site as per your brief and requirements.

If you have a project in mind for any of the following, please get in touch below

// App Design, Build + App Store submission // Interactive Content Design // Web Design // Print Design // Brand Marketing Design // Print Communications // Advertising Creative Solutions // Brand Identity // Digital Editions // Mobile Product Consultants

RECENT WORK

 

 

BLANCO.COM: ECOMMERCE SITE DESIGN / UX

 

Over the past year, I've collaborated with leading ecommerce web agency SoOnline on the design and editorial look and feel for blanco.com, a website for Blanco, one of Spain's top fast-moving fashion retailers.

From initial concepts and ideas, to mid-project, pre-dev designs, typography, iconography and grids. Tools used: Sketch, InDesign, Photoshop, Muse, Illustrator, paper, pencil...

CORPORATE FINANCE APP, PROGRESSIVE MEDIA

 

I was briefed to work with the IT team at Progressive Content in London - on a brand new tablet app for the ICAEW's Corporate Financier Magazine. Working alongside the Design Director and Account Director, I designed initial example templates using InDesign CC, and trained the design team and editorial staff how to use Adobe's Digital Publishing tools.

I also created the look and feel for the main browse sections of the app and ensured all team members were able to take the work on themselves going forward, including app store submissions and updates.  All within 12 weeks...

THE OPEN GOLF BRAND GUIDELINES APP, DESIGNWERK

 

Brand design agency Designwerk invited me in to provide the best solution for their client, The Open Golf Championship. They were looking for a way of showing their internal stakeholders and related agencies how the new brand (designed by Designwerk) was to be implented across all media, signage, event graphics and hospitality.

I helped to build a single app, packed with interactive features explaining the various options for the chosen brand usage. The app contained animated video, galleries, slides, navigation including section menus and controls. We published the app to iOS tablets via the App Store all within 8 weeks. A record, for me, perhaps!

SHINE AGENCY, PRESENTATION APP DESIGN, UX

 

Over 2015/16, Shine Bid Services in Clerkenwell have invited me in to create several Bid Presentation apps, for their construction clients including KIER, Osborne, Balfour Beatty, Scape, Highways England, Gascoigne. I assisted on all design and UX areas for each app, and created bespoke solutions for each client's tablet devices to help enhance each construction bid. Needless to say, they've all won their respective bids - amounting to over £2bn worth of construction and framework projects! I used Adobe InDesign and Adobe's DPS tool to create the interactive content, including galleries, video and scrollable multi-page PDF presentations within each app.

CONDE NAST UK, INTERACTIVE CONTENT APPS

 

In 2015/16 I worked with the UK's finest luxury publisher, Condé Nast Britain, developing and building brand new Mobile app solutions for all their brands, including migrating all back issues.

Assisting the digital team on app concepts for British Vogue, British GQ, Condé Nast Traveller, GQ Style, Brides, World Of Interiors, House & Garden and Tatler was a fantastic challenge, and over the course of 5 months, I created innovative tablet and mobile solutions for all brands, on iOS and Android. I've also been working alongside the team at British GQ assisting on art direction, and book design.

BBC GOOD FOOD ONLINE MAGAZINE

 

Commissioned by the App Lab at Immediate Media's HQ in London, I designed and developed tablet and mobile versions of the industry-leading BBC Good Food magazine. I advised on all UX, interactive recipes, video and editorial page templates, using Adobe CC.

I also trained up the BBC Good Food creative and production team how to make digital editions efficiently, and also get the best from the DPS tools, including the Creative Solutions team at Immediate.

HEARST UK APPS AND DIGITAL MAGAZINES

 

Commissioned by The App Lab at Hearst UK, I was briefed to introduce Adobe's Digital Publishing tools into the company and launch all-new apps - across several of the their most successful brands, Elle, Men's Health, Cosmopolitan, Esquire and Esquire Weekly, Company, Red and Town & Country. A hugely exciting project...

 

The brief involved designing first fully-interactive editions and templates for future use, training all editorial staff in how to use the tools, and how to make an engaging digital magazine on mobile.

 

Working in-house, alongside all the individual teams, I also trained and advised the Creative Solutions teams on digital magazine advertising creation and how to use Adobe's tools.

WHAT THEY SAID...

'Even if you're only just thinking about producing an app you need to find time in David's diary. Without his knowledge, practical approach and sheer optimism we would not have our app at all. Always willing to push the digital and creative barriers to make your product or client shine, David can play an essential role in any project.'

 

Ewan Buck, Design Director, Progressive Content, London

'I worked with David when Hearst were rolling out the Cosmopolitan UK digital edition on to a new platform, Adobe DPS. David completely re-designed the digital edition enhancing from a flat PDF replica to a fully-interactive version whilst also creating marketing designs and advertising to encourage subscriptions and decrease drop off – clearly understanding the commercial objectives. I'd recommend David to anyone looking for a fresh perspective for their digital content.'

 

Jane Shackleton, Head of Marketing,

Hearst Rodale

'Huge thanks to David for being so knowledgeable, helpful and full of information about Adobe's AEM Mobile offering - we're in a far better place than we were before, and now we are looking forward to creating a whole host new digital products and apps for our clients, across all devices and platforms.'

 

Nick Hembury, Client Services Director,
Sudler & Hennessey

'The whole process of delivering a digital app had me on the edge of my seat and I was very relieved when David found the right solution for us. He was so patient and supportive. Thanks a million!'


Frank Lynch, Visucom

'Coaching, guiding and inspiration, David was a great help in the launch of our digital division. From DPS and AEM Mobile training to best practice and design, he offered a complete creative and digital app solution for the move to mobile - this guy bleeds pixels!'

 

Brad Merrett, Creative Director,

Team Rock, London

'During the development of the commercial model for digital products at Hearst UK, it was very important to have a talented and knowledgeable creative on hand. David was that person. He helped me to understand this new ad space, the opportunities available and the challenges that designers faced - and he did all this with great patience.'

 

Allan Tinkler, Advertising Director,
Digital Products, Hearst

MOBILE PUBLISHING SOLUTIONS

 

 

More recently, my reputation across London for creating engaging magazine apps and consistent digital content experiences on tablet and mobile devices is well known. I've worked with the most successful design and creative agencies in London.

 

 

I'm a proud Adobe Solution Partner, and Certified Adobe AEM Mobile Expert, so if you are looking to create an effective magazine app for your title or brand publication using Adobe's innovative and industry-leading solution, please do get in touch using the form below.

 

 

I can also advise on a variety of alternative solutions from Pugpig to Woodwing, and ScrollMotion, to assist you on your digital publishing journey - from app design, interactive content creation and delivery, to app marketing and app store submission.

If you require any assistance with your digital magazine project, please get in touch below.

 

CONTACT

Feel free to get in touch, if you are looking for some freelance creative direction, a website or magazine design, or perhaps considering a digital publishing solution for your brand or company.

I'd be delighted to catch up over a coffee to show you my work, and talk through your project...

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